The age of artificial intelligence on Amazon
Brands and sellers can use Amazon's AI tools to:
The year 2023 marks the beginning of the age of artificial intelligence, a technology that has already taken a firm foothold in the world of e-commerce. Like most companies, Amazon has been quick to jump on the new technology bandwagon, launching AI-powered tools in September 2023 and announcing new features in March 2024.
- Optimisation of listings.
- Automatically create listings from images or URLs.
- Create Lifestyle and branded images for advertising campaigns.
“AI is going to transform every customer experience that we know.” - Andy Jesse, CEO of Amazon in an interview with CNBC.
According to statistics from Junglescout, 48 per cent of sellers, brands and businesses on Amazon have used AI in the previous year 2023, with more than 100,000 sellers using Amazon's built-in tools.